VISION

      "Sustainability is an integral part of our business.It's in our enlightened self-interest."      

Since 1996 YC Deveshwar (Chairman & CEO,ITC) has built on his vision of growing with the Indian economy,long before it became a trend.His sustainability philosophy has since created several unique business models;the "e-Choupal"imitative,an IT-enable rural IT network that transformed rural economics for farmers across India,the first rural mall at Sehore,a successful foray into new growth areas like Retail and Distribution,and manufacture of branded FMCG goods including foods and garments.